After a year of ignoring my website, it was obvious it needed an upgrade. Anyone facing the daunting task of redoing a website has a lot of work ahead of them. Questions need to be asked about how the website will be used by the company and those who view it. New content needs to be created. Developers, designers, contributors need to work together, and a project manager needs to hold everyone and everything together ad keep the project moving forward to completion.
When the challenge is posed to a small company like Veranos, the decisions may be made faster, but there are still the same options to consider. In this time of on demand. software as a service (SAS) options, good companies like Squarespace, WIX and Wordpress have made the work of bringing a website to market easier, but choices still need to be made that aren't easy.
Our previous website was a Wordpress site. I recently built a website for a garden club, Moonlight Garden Circle, on Squarespace, and I found the process really enjoyable. Here are a few thoughts about the differences between them and why I chose Squarespace for our new site.
- If your business relies on the phone ringing every day to bring you new clients, choose Wordpress. You need to SEO your site like crazy, and your site needs to appear in Google at the top of the list, or as close to it as possible. Wordpress is the choice of most SEO experts.
- Squarespace is slower because of 'bloated' code. It takes a lot of coding to make it easy to drop and drag, add content easily and add all the beautiful DIY features of Squarespace. That means pages load at micro seconds slower than Wordpress, and Google cares about those things. Squarespace pages show up well in search, but Google needs to present what opens fastest first.
- If you are a small company and you want complete control over adding, changing or moving content around on your website, choose Squarespace. It's a dream to work with, and a lot of fun.
- If you don't have a lot of time to learn Wordpress, choose Squarespace. It's one of the most intuitive software solutions I have ever worked in, their support system is amazing, there are videos for everything and you can figure it all out yourself.
So, we'll be giving Squarespace a go. I'll get back to you in a year or so with my thoughts on how it all worked out.